SEO Stands for search engine optimization, it is the way to get traffic organically means you don’t have to pay a single penny to get traffic. It is the best way to show on search engine pages to boost traffic for your website. It is the best method to obtain the targeted traffic to a website from a search engine’s organic rankings. Some frequent tasks that are used to optimize the search engine are building high-quality backlinks and creating high-quality content by using specific keywords.
The word “organic” used in that particular paragraph means non-paid or in other words you will not get paid to gain traffic In other words, search engine optimization (SEO) is used to improve the site’s ranking in the organic section of the search results.
How SEO works
Search Engine Optimization works by optimizing your site for the program that you simply want to rank for, whether it’s Google, Bing, Amazon, YouTube, or any other search engine. Specifically, your job is to make sure that an inquiry engine or search engine sees your site because of the overall best result for a person’s search.
How a Search Engine Determines the Best Results:-
Supported by an algorithm that takes under consideration authority, relevancy thereto query, loading speed, and more.
For Example:- If a user searches his query (a form of a keyword) in the search box of Google, then the algorithms of Google work, they find the best and relevant results for that particular keyword and give the best results according to the domain and page authority of websites, backlinks, website’s loading speed and more.
Why Search Engine Optimization is important for websites
To rank higher or to show on top in SERP (Search Engine Result Page) you have to do SEO on your website because search engine optimization is the best method to grow your business digitally. Also, it is free until you are not hired by an SEO Expert “Jokes apart”; means that you would not have to pay to Google show on top just you have to make some simple changes (we can call those changes “on-page” SEO) on your website and by some hard work with some smart work, after some time you will definitely get the results.