Off-Page SEO is a technique to gain traffic from other available resources. There are some external factors that help to gain traffic for your website, and these factors are known as social media sharing. It can’t improve your rankings but it can lead to some behaviors that help to improve ranking.

Social Media Profiles

Social media is the biggest way to gain traffic nowadays. In this, you have to share links with the content on social media profiles. you can’t dominate the audience or traffic that how they connect with your provided links because they are external ranking factors that help your website to perform better. You have the potential in your provided links so that the audience will click on these links and also share those links to other profiles on social media which helps you to gain traffic for your website.

There are some other factors that will help you to drive traffic from other places, the factors are, to make relevant backlinks and do reviews, these aren’t the factors that you have to do on-site rather these are some external factors that led you to traffic from other places, not from SERP.

Technical SEO

Technical SEO is a backend process to analyze the website that the website is working properly or not and it also helps to improve the ranking of the website on the SERP. In this, the website’s health check-up is the most important factor. In health checkups, you have to analyze the page speed or loading time, canonical links, HTML tags, breadcrumbs, etc. You have a very good-looking website but it wouldn’t help you to grow, that’s why technical SEO is very important.

In this, a factor also implies that your website is mobile and tablet friendly or not because nowadays mobile has all the features that a PC has and it is most used by most of the people in the world, so it is important to have a website which is mobile or tablet friendly.