Over the years, Google did many changes to its search engine. Google introduces many algorithms to SERP for the convenience of users. Reportedly, they introduced over 4000 updates to date. They provided some major updates called Google’s algorithms. These algorithms have come for different purposes. The algorithm means terms and policies. Further, we will discuss these major algorithms which really affect your ranking on SERP.
Google Panda Algorithm:
Panda Algorithm is introduced by Google in February 2011. After that, it introduced several updates or updated versions of this algorithm in the next some months, and then it becomes one of the core algorithms of Google. Google Panda algorithm states that content should be unique on your website, it shouldn’t have any type of plagiarised content or duplicate content. It means you are not allowed to copy the content of any website which is present on Google, If you will do so, then your website may be put on a blacklist and may be banned by Google.
How it Works:
It filters all the unwanted traffic on the search engine result page(SERP), where unwanted traffic means duplicacy, low-quality content, and thin content websites. Basically, It removes or excludes all unwanted websites from the search engines. It gives a quality score to the pages of websites and then it promotes or provides the ranking to those websites which are plagiarism-free. It all happens through the indexing feature of Google.
How to Balance:
- Unique content or fresh content has to feed on websites.
- Always focus on quality content, which means putting high-quality text and images on the website. Content should be engaging and it should be in easy language.
Content should be right or it fulfills the requirements of the user. Always keep the audience in mind, and post only the type of content which is relevant to your website’s niche. There are no grammatical or spelling mistakes in the content which you want to put on the website. Avoid putting so many ads, try to win the trust of your user. Use headings, sub-headings, and relevant images in the content.